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Expert in SaaS Growth Marketing Strategies

With over 20 years of experience in the SaaS and technology sectors, Ian Michiels has been at the forefront of helping companies accelerate their growth through innovative marketing strategies. His career spans leadership roles at some of Silicon Valley’s most prominent Enterprise brands, where he has honed his skills in building scalable, data-driven marketing programs that deliver tangible business results.

  • Enterprise Marketer at Leading Global Brands

    I’ve worked as an enterprise marketer at HP, Apple, and Cisco. My experience spans demand generation, finance supporting corporate marketing, field marketing, integrated marketing, and strategy - where I gained breadth and depth on the execution of scalable go-to-market programs measuring their success. These high-impact roles have equipped me with a deep understanding of how to develop and execute marketing strategies that deliver results at an enterprise level.

  • Consultant to Tech Brands in the Silicon Valley

    As a consultant, I’ve had the privilege of advising some of the largest and most influential brands in Silicon Valley, including Google, Facebook, PayPal, eBay, and Apple. I have become well versed in helping companies like these navigate complex marketing challenges, implement innovative growth strategies, and optimize their marketing investments for maximum return. This breadth of experience has enabled me to approach problems with a strategic mindset, delivering rapid results that align with the unique needs of each client.

  • Founder of a Marketing Services Firm

    In addition to my roles as an executive and consultant, I founded a marketing services firm that specialized in sourcing and selling qualified leads to top technology vendors such as Salesforce, Oracle, and SAP. By building a business that successfully delivered high-quality leads to some of the biggest names in tech, I have firsthand experience in the challenges and rewards of entrepreneurship, which informs my approach to helping businesses across all stages of growth.

Thought Leadership & Speaking

Ian's expertise has been featured in respected publications, including Harvard Business Review, the American Marketing Association, Ad Age, and the Direct Marketing Association. Through these platforms, Ian continues to influence the future of B2B marketing by breaking down complex concepts into actionable insights that help drive industry growth.

Ian frequently speaks at industry events, sharing insights on marketing innovation, growth strategies, and the evolving role of SaaS in driving business success. He focuses on translating complex industry trends into actionable strategies, offering practical perspectives for businesses navigating today’s marketing landscape.

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