B2B Growth Strategy for Leaders Navigating the AI Shift

I partner with marketing executives to reframe go-to-market strategy, drive smarter investment, and prove impact fast.

Problems I help Solve

Sound familiar?

Lead generation isn’t just about volume—it’s higher volumes of QUALITY leads. I focus on optimizing your lead gen tactics with a vendor mix I know works and a campaign strategy that ensures you attract high-quality leads ready to engage with your sales team.
Success isn’t just about spend. Not all channels deliver equally. I help optimize your channel mix performance AND tie that to outcomes that matter for Sales - Marketing Sourced Pipeline, Pipeline Acceleration, and Retention.
Not every lead is immediately ready to close. I help set up proven lead nurturing workflows and scoring models that automate prospect engagement beyond that initial lead follow-up interaction that doesn’t convert to an Opportunity at first-touch.
Misalignment leads to inefficiencies. I will show you the playbook I’ve used over and over to bring marketing and sales together, ensuring seamless lead handoff, unified goals, and collaborative execution for better results.
Misalignment between sales and marketing is common, but solvable. How you invest in programs and what results you measure matter—sales cares about pipeline, but there’s a balance between awareness and pipeline generation that’s crucial. I’ll show you how to strike that balance and prove marketing’s impact while also protecting your brand from competitive keyword conquesting without breaking the bank.
Proving direct marketing impact on sourced pipeline is the thorn in every marketer’s side. While part of your budget supports pipeline acceleration, brand awareness, and retention, the ability to justify future marketing investment will depend heavily on how much sourced pipeline you can attribute to marketing.
Today, there are countless AI-embedded marketing technologies, (and plenty of hype over what they can do - but rarely actually deliver). To truly leverage AI for marketing, it’s crucial to focus on the most valuable use cases based on your marketing team’s skills and resources. From there you can really ground the decision to invest in AI with expected ROI for the business.

Up-level your GTM in a rapidly changing world:

Demand Generation

Identifying, targeting, and attracting the right prospects that convert to Opportunities.

Paid Media Mix

How to laser focus your spend to get the results you need - which vendors to use & what to expect.

Account-Based XYZ

I will show you how to execute ABX - no BS tactics that I have used to drive hundreds of millions in Sourced pipe.

Content Marketing

Audits and advice on who you target and what you say at different stages in the purchase cycle - this is CRITICAL for B2B campaign ROI.

Marketing Attribution

Analytics and attribution - what to measure, simple ways to implement, and what to track for ongoing optimization.

Go-to-Market Strategy

How to launch new products/services and market them effectively with awareness & demand in one campaign.

Martech Stack Strategy

Which tools to use. How to architect Lead Routing for full funnel visibility. How to use AI and which tools are garbage / useful.

Lifecycle Marketing

Customer retention & up-sell tactics that accelerate renewal cycles and source new pipeline in the process.

Marketing Operations

Easy to implement process efficiencies that can help tiny teams execute like they were 3x their size.

Sales & Mktg Alignment

How to establish a GTM that Sales buys into and how to define shared KPIs.

Executive Reporting

How to tell powerful stories with your data and slides/decks that resonate at a C-Suite non-marketing level.

Insourcing & Outsourcing

Agency strategy and where to outsource vs insource to maximize the use of in-market paid program dollars.

and much more…

The Perspective You Need When Growth Gets Hard

With over 20 years of experience in B2B marketing, I help marketing leaders navigate transformation with strategic clarity, trusted insight, and a bias toward action. My work sits at the intersection of enterprise strategy and startup scrappiness—rooted in real-world results, not theory.